Easy Does It

I was working out at the gym today and this commercial came on for some dieting product where you 'eat 35% less without even trying' by eating their supplements with your meals or something. The tag line at the end was 'dieting is hard and our product is easy!'. Nevermind that the whole thing was animated and showed this cartoon who was a little pudgy going to impossible and unhealthy skinny.
It reminded me of two things:
1 - I don't advocate 'dieting'. Atkins, South Beach are all good in their own way, but none are sustainable and none advocate a wide spectrum of wholesome and nutritious foods that work for your body (because remember, we are all unique in how we digest our food based on genetics, toxic exposure, tastes and physiology). A well balanced diet is what helps maintain weight, good health, immunity and happiness. Not to mention, depriving yourself of a fabulous glass of wine, or a piece of cake to celebrate with friends is just plain wrong and will drive you nuts to the point where you binge and ruin your mindset and weight management goals.
2 - Food should be about more than just key words like 'easy'. Eating is something that keeps you alive and healthy and energetic. You do it at least 2-3 times a day, EVERY DAY! I really feel that on the whole, our culture has lost sight of how much of a direct impact food has on your health, your skin, your mood, your hormones, my list goes on. I will talk a lot about food quality and that is part of it, but really what I am trying to address here is that it is not always about getting a meal done in under 30 minutes, or picking up to go food - you have to feed yourself properly! And don't get me wrong, I love the 30 minute meal uprising in the last few years, but I also have a significant appreciation for a slow cooked roast, or stews that cook for hours and I love to shop for that meal, plan it out and feed myself and those around me with it.

Some people don't share this same opinion, and I admit, food and food quality are very high on my priority list in life. I have some core values about food, and I just simply stick to it.